We’ve all heard the cliche that “content is king.” It still rings true today, however, as content creation is essential to any company’s digital marketing success.
But as anyone who’s ever worked in content marketing will tell you, it can be a struggle to keep up with the pace of producing high-quality, engaging content to hold current customers and draw in new ones.
That’s where the idea of content repurposing can be a lifesaver. You can take the great content you already have on your product pages, social media, and FAQs and save time and money by turning it into new video content.
Why videos? For one, the overwhelming majority of marketers have found that since 2020, video has increased their traffic and dwell time, helped them generate leads, directly increased sales and brand awareness, and is generally recognized as a good ROI.
So let’s take a look at some ways you can repurpose your old content to create new, engaging videos your customers will want to watch while helping you explore new business channels and control your content creation costs.
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