Anything you put on the internet is considered content—Instagram posts, LinkedIn articles, newsletters, blog posts, etc.
The simplest definition of content writing is this: providing online users with relevant written information targeted toward a specific audience.
For example, the content you’re currently reading targets people like you, who are looking for content creators or content writing samples.
Frankly, there's no reason to post regularly without focusing on SEO because you might end up having content that no one cares to read. This way, not only do you waste money and resources, but you actually hurt your website's overall performance. Choosing the right keywords and writing about what your ideal buyers are searching for is the number one driver to earn first place search engine rankings.
Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are important to the success of an SEO campaign, but they’re on completely different sides when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.
There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.
Search Engine Optimization (SEO) as a field is constantly evolving and changing. Businesses advertising on search engines must be aware of t...
