2 Main Categories Of SEO: On-Page & Off-Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are important to the success of an SEO campaign, but they’re on completely different sides when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.

There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.

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