Searching online for resources to perform a social media audit will most often produce results that focus heavily on reviewing organic content, engagement, and social listening analysis (I prefer this outline from Hootsuite as a good jumping-off point). Less easy to find are the guidelines for performing a paid social media audit, which is equally—if not more—important.
Wednesday, February 22, 2023
How to Easily Perform a Social Media Audit in 2023
Searching online for resources to perform a social media audit will most often produce results that focus heavily on reviewing organic content, engagement, and social listening analysis (I prefer this outline from Hootsuite as a good jumping-off point). Less easy to find are the guidelines for performing a paid social media audit, which is equally—if not more—important.
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